Guide and assist organizations in building or redefining their marketing strategy. Specializing in start-up environments and healthcare technology.

Built and led the product marketing function to support a strategic shift from services to products, driving growth across core offerings. Spearheaded brand integration post-acquisition (PX Technology, April 2024), expanding into the provider market and strengthening positioning. Developed go-to-market frameworks, value messaging, and demand gen strategies targeting pharmaceutical manufacturers, aligned to patient journeys and provider behaviors, accelerating adoption and revenue.

Led and grew a 10+ person brand and end-user adoption marketing team, driving brand awareness and affinity while generating $50M+ in marketing-attributed revenue through provider adoption. Unified four businesses under a single brand, led multiple high-visibility web launches and championed employment brand identity.

Led annual marketing strategy aligned with company goals, driving 50% YoY end-user growth and supporting 750K+ healthcare providers across 500+ EHR systems. Managed cross-functional teams to deliver targeted campaigns, enable field sales, and launch high-impact solutions with an 80% upsell rate. Drove brand evolution through research and strategy, including the launch of ScriptHero, the company’s first patient-facing brand.

-Developed and executed company-wide marketing strategy with the goal of brand consistency and methodic evolution, loyalty and awareness for 22 restaurants and four catering divisions -Trained and led a team of regional marketing managers dedicated to community partnerships -Directed third party creative consultants and agencies as their main point of contact, gave final approval for all copy and design -Managed a million dollar marketing budget and reduced spend percentage while continuing to increase customer count and sales over national industry average for the past four years -Contributed as a member of the board of directors where responsibilities included analyzing key performance indicators such as customer reviews, surveys and post-promotional analytics -Discovered opportunities in the community via media relationships, sponsorship and PR -Skilled in social media planning, email marketing, loyalty program development, copywriting, POP design and advertising purchasing -Played an integral role in receiving national awards and recognition in 2013 and 2014