Self-Funded Product Development & Marketing Leadership As the founder and inventor of Binkibands, I led the full product lifecycle, from concept to market, for an innovative all-in-one pacifier and teether designed to support babies, sensory-sensitive individuals, and their caregivers. Beyond product development, I oversee all marketing, sales, and business operations, driving growth across channels while ensuring operational efficiency, strong brand positioning, and a consistent customer experience. Key Competencies & Achievements: Marketing Strategy: Develop and execute paid ad campaigns and social media strategy for Facebook, Instagram, TikTok, and Pinterest, including photo, video, and reel creation; coordinate UGC content, email and SMS campaigns, and seasonal promotions to increase engagement, awareness, and revenue. Sales & E-Commerce: Manage Shopify website and direct-to-consumer sales on Etsy, Pinterest, and TikTok Shop, with strategies in development for Amazon launch; optimize funnels, conversion, and revenue while analyzing metrics to guide decisions and improve retention. Business Operations & Finance: Oversee pricing, discounts, promotions, budget allocation, inventory management, and financial planning; collaborate with legal counsel on trademarks and patents, and with tax professionals to ensure compliance and growth. Product Development & Branding: Conduct user research, prototyping, and testing; coordinate with manufacturers; develop packaging, marketing assets, and go-to-market strategies; refine products based on customer feedback. Cross-Functional Leadership: Lead and coordinate teams, partnerships, and vendors to execute initiatives across marketing, sales, and operations, ensuring alignment with business goals. I combine strategic marketing, sales, operations, and product expertise to deliver measurable results, scalable growth, and strong brand presence across channels while maintaining quality, efficiency, and customer satisfaction.

As a full-service marketing professional, I drive business growth and lead generation through tailored strategies in social media management, SEO/SEM, content creation, paid advertising, email campaigns, event management, creating print & digital marketing materials and PR/networking. I also handle business development and sales for my own company by pitching services and value, acquiring new clients and managing relationships to ensure long-term satisfaction and retention. Key Achievements: -Increasing revenue for small-to-medium businesses month-over-month through strategic marketing across websites, social media, and networking. -Leading social media management, creating engaging content (images, carousels, videos, reels) to boost engagement, followers, and customer support. -Developing promotional content for events, driving attendance and revenue for clients. -Managing email campaigns on platforms like HubSpot, Constant Contact, Klaviyo & Wix to keep subscribers updated on promotions & offerings. -Implementing SEO strategies to enhance website visibility and improve Google rankings. -Producing print and digital content that effectively communicates brand messages to current and prospective customers. -Designing impactful visuals with Canva and Adobe Creative Suite to elevate marketing collateral. -Facilitating networking and partnerships with like-minded brands and influencers to boost market presence. -Utilizing paid social ads to target relevant demographics and increase brand awareness. -Improving website UI/UX on Wix and WordPress, ensuring a seamless visitor experience.

Accomplishments: Implemented project management strategies to streamline cross-functional approval processes, reducing the time required for the ideation and completion of marketing campaigns by 50%. Applied SEO techniques that led to a doubling of sales for products and services highlighted in website content. - Assisted with Optimum events nationwide to help promote the company's products and services. - Utilized Adobe Workfront & Atlassian JIRA to create, manage, and assign project tasks. - Created and managed internal content calendar containing prospective and current B2B and B2C articles. - Worked with the legal, marketing, product, mobile, & social media teams to write and edit content. - Collaborated cross-departmentally to optimize site accessibility, UI, UX, and best SEO practices. - Ensured success by defining KPIs that validate content and identified opportunities to A/B test. - Helped referral partners amplify search terms pertaining to cable providers, TV service, broadband, mobile, cable Internet, and low efficiency keywords. - Shared Optimum store details and product promotions via Google My Business (GMB) and Yext. - Evaluated metrics in Adobe Analytics, Google Analytics, and Google Search Console to extract actionable insights such as recommendations to drive more traffic and sales for Optimum. - Input impressions, clicks, sales, and budget into monthly reports.

Accomplishments: Increased written content on the site from one to five articles per week while increasing clicks to the website by 250% and the time spent on the average web page by 100%. - Generated content ideas and wrote articles for the Optimum & Suddenlink websites and social platforms to aid in organic SEO success, such as rankings on Google & other search engines. - Created and managed analytics reports through Google Docs, Excel, & PowerPoint. - Performed ongoing keyword research through SEM Rush, Screaming Frog, Google Trends, and Answer the Public to better understand customer journeys & interests. - Demonstrated improvements in website performance and sales after repurposing content & making necessary changes to boost SEO efficiency. - Monitored and analyzed site traffic based on Google & Adobe Analytics & Google Search Console data. - Created images via Adobe Photoshop to complement published content. - Worked within the SEO & Staging environments of the CMS (Drupal & Contentful) to update photos, content, HTML, CSS, and schemas to prepare articles for publishing.

Accomplishments: Awarded Saltire and Merit scholarships to pursue my master’s degree in Scotland. Successfully balanced a full-time job while writing dissertation and conducting interviews with 22 colleges across the United States, surpassing initial goal of 10 schools. Received an A on the dissertation. Studied full-time at Edinburgh Business School within Heriot-Watt University, while working part-time as a F&B Associate at the Edinburgh Marriott’s restaurant, Cast Iron Grill. In March of 2020, I returned home to New York during the pandemic to finish my master's degree remotely. I simultaneously worked full-time as a Store Associate at ALDI USA during the heart of the pandemic (typically the 5am shift - stocking grocery store shelves, fridges, and freezers) while spending the afternoons and evenings interviewing university staff nationwide for my master's dissertation.

Accomplishments: Doubled the attendance at Korea Tourism Organization's domestic networking events and tripled the attendance to Dubai Tourism’s tradeshow in Denver, Colorado. - Served as the account manager and point of contact for the Korea Tourism Organization (KTO), the official convention bureau of South Korea. - Directed a team of six people on standard protocol for the client regarding acquiring leads, putting together reports, sending RFPs and organizing KTO’s networking events and familiarization trips. - Managed multiple integrated cross-channel projects where I would create project briefs, as well as develop & maintain the project scope, timeline, and budget. - Handled invoicing and billing for all projects, tradeshows, and meetings. - Identified potential challenges & executed change documentation when requests were received or changes were made to the budget or scope of projects. - Assisted with venue sourcing, entertainment, and all logistics for events. - Calculated and analyzed metrics for clients’ monthly reports demonstrating ROI.

Accomplishments: Increased lead reports sent to clients by 150%, resulting in substantial increases in return on investment for convention bureau & convention center clients. - Managed multiple projects with varying timelines and budgets simultaneously for Korea Tourism Organization, Berlin Convention Office, Switzerland Convention & Incentive Bureau, Vienna Destination Group, Kuala Lumpur Convention Centre, & Medellin Convention & Visitors Bureau. - Obtained new business for through company's CRM software; forwarded lead reports and RFPs. - Networked with event planners from various organizations & corporations throughout the US, informing them of our clients’ services and inviting them to take part in clients' sales missions & regional meetings. - Assisted with the planning and execution of sales missions and networking events on behalf of clients while adhering to aggressive timelines and strict budgets. - Created blogs and social media posts pertaining to the events industry on the MarketID website.

Accomplishments: Gained SaaS experience & increased engagement and sales for 40 small to medium sized e-commerce businesses. - Developed and managed Google shopping ads, including expanded text ads, remarketing, and RLSA. - Analyzed metrics via Google AdWords, Google Search Console, Google Analytics & Google Merchant Center. - Strategized ways to improve traffic and sales for clients through data analysis. - Input business goals, metrics, and strategies to increase profitability into monthly reports. - Consulted with businesses about improving the functionality of their websites, UI/UX, and social media.

Having had limited travel opportunities growing up, I took the chance to live temporarily in Chiang Mai, Thailand, and Melbourne, Australia, before taking on larger life and financial responsibilities. In Thailand, I taught English at a kindergarten, while in Australia, I balanced multiple roles as an au pair, English tutor, and concierge at the Melbourne Marriott. By managing these jobs, I was able to explore new parts of the world, save money, and still pay off my student loans.

- Strategized with clients on encouraging prospective students to apply to their respective universities. - Set project timelines and managed marketing budgets for colleges. - Worked closely with the design team to create college applications, brochures, landing pages & websites. - Assisted with developing and executing paid marketing campaigns (Google, geo/psycho targeted social campaigns, AdWords, Doubleclick, etc.) - Collaborated with the IT team to implement digital marketing strategies, email marketing, display banner ads, Google, Bing & Facebook ads and monitoring corresponding traffic.

- Managed all social media platforms on the firm's behalf (Facebook, Twitter, Linkedin) - Set up Google & Facebook ads. - Created newsletters and press releases to send to subscribers via Constant Contact - Wrote articles about debt resolution, budgeting, and financial planning on the firm's blog "Tayne Your Debt."

- Managed Facebook and Twitter for the non-profit organization. - Assisted local businesses with their advertising and marketing efforts. - Redesigned company websites and social media pages, using SEO & SEM tactics. - Wrote bi-weekly newsletters about best business practices for increasing revenue. - Helped planned and execute fundraisers & events for Downtown Bloomsburg, Inc. (DBI). - Increased awareness and profitability for local vendors through marketing efforts.