I help early-stage startups develop their brand, sharpen their positioning, build their go-to-market strategy, and generate traction without bloated marketing plans or unnecessary complexity. I work with founders and small marketing teams to lay the foundation for growth at Stealth, Pre-Seed, Seed, and Series A venture-backed companies, as well as bootstrapped companies under $50M.

A podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes. The show dives deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.

The StartUp Marketer (SUM) is the first marketing ecosystem designed specifically for startup marketers. It fuses accelerator muscle and community wisdom to elevate your startup marketing skills and help you accelerate your startup’s trajectory.

The StartUp Marketer is a SalientMG company that was built to help startup and scale-up marketers move fast, level up, and drive growth. We've spent years in the trenches working with 100+ startups, and now we're handing over our best tools, insights, and strategies to help startup leaders and marketers succeed.

As a strategic marketing agency for high-growth B2B tech companies, we leverage our first-hand experience and unique expertise to create comprehensive and innovative marketing strategies that drive your brand forward. We specialize in several B2B tech spheres, including cybersecurity, adtech, edtech and fintech, and have a deep understanding of the nuances that can make or break your marketing success. We provide tailored solutions for clients at every growth stage, focusing on specific business objectives to ensure a holistic, scalable approach to marketing success.

Forj is a modern, community-driven learning platform purpose-built to empower the professionals who make our world better.

- Develop and execute go-to-market strategy for core software product, including initial launch and national expansion. - Create and launch several media products, including top-rated industry podcast and weekly e-newsletters. - Plan and execute all paid and organic acquisition efforts to drive growth through digital, print, and in-person events. - Support ongoing partnerships with U.S. states, cities, universities, national trade organizations, and corporate clients. - Managed sales funnel from top-level demand generation to qualified lead optimization using Hubspot lead scoring. - Craft and implement brand messaging, positioning statements, and visual brand guidelines as the foundation for strategic communications and cross-channel marketing campaigns. - Analyze and optimize key brand metrics to improve customer loyalty, overall awareness, and brand reputation. - Collaborate with key stakeholders across highly-matrixed organization, including community, product, data, and sales teams. - Expert in Hubspot Marketing and Sales Hubs. Stood up Hubspot from scratch and evolved to 400K+ marketing contacts, dozens of automated marketing workflows, full integration with Procurated site and database, and a library of sales email templates.

- Partnered with startup marketing teams and founders to define go-to-market strategy, sharpen positioning, and build early traction engines. - Led brand narrative and messaging development for B2B companies looking to break through the noise and grow with clarity. - Developed integrated content and demand generation strategies rooted in brand values and designed to drive awareness, credibility, and conversion. - Supported early- and mid-stage companies through pivotal moments, from fundraising and product launches to market repositioning. - Continued long-term advisory relationship with Xometry, consulting on demand generation, narrative development, and sales enablement across growth phases.

{On-demand manufacturing & machine learning-based software startup with $252M IPO in 2021} - Developed core brand identity, value proposition, and positioning for both audiences in two-sided marketplace. - Created strategy and content for multi-channel marketing campaigns, external communications, and media relations. - Launched and developed the Xometry Marketplace for local machine shops and added hundreds of new businesses in the first year. - Planned coordinated releases and product launches for new iterations of core on-demand manufacturing engine. - Led a team of paid media, email, social media, video, and design specialists. Managed contractor and agency relationships. - Increased performance of all key YoY metrics, including site traffic (371%), orders (273%), revenue (271%), and NPS Score.

- Developed branding strategy for all GEMG brands and led cross-platform launch of startup publication, Route Fifty. - Established new advertising and editorial products, and carried out the marketing plan from initial vision - Initiated internal data analysis programs by applying statistical frameworks to marketing projects for improved optimization.

- Crafted branding and positioning strategy for Defense One to adjust for evolving federal budgets and topics of interest. - Drafted messaging and creative for B2B campaigns across platforms to generate leads and accelerate account growth. - Work hand in hand with graphic design on major projects like Defense One Summit, bi-monthly magazine, and brand assets. - Managed relationships and joint marketing campaigns with associations and events like AUSA and the Marine Corps Marathon. - Presented at live marketing events to educate, engage, and build relationships with current and potential advertising clients.

- Drafted national social media campaigns and consulted on visual creative to increase engagement and emotional impact. - Met regularly with clients to discuss overall brand strategy, present campaign results, and pitch future advertising initiatives. - Created and managed over $10 million in Facebook, Twitter, and Instagram campaigns for various Fortune 500 companies.

- Developed new advertising products, promotions, and native advertising content to grow revenue and secure B2B clients. - Managed the brand identity of new and existing Washington Post products to enhance both advertiser and consumer experiences. - Wrote and executed all B2C promotional ad campaigns for the Sports, Healthcare, Education, Finance, and Technology verticals.