SmartNews is a leading global information and news discovery company, dedicated to delivering quality information to the people who need it. SmartNews is headquartered in Tokyo, where it is the second highest-valued private startup in Japan. - Held various roles of increasing responsibility including the Head of Innovation, Head of Communications, US GM, and VP Global Marketing, reporting to the CEO. - Repositioned SmartNews to an innovative, distinct brand and product offering to drive user and revenue growth while maintaining profitability for the business globally. - Transformed marketing from a performance-only install focus to a well-rounded marketing organization measured on user engagement, 2Xing spend efficiencies and driving high-value user creation leading to YoY 31% payback improvement. - Led communications in the US and Japan to success through data-driven storytelling, landing Japan’s Startup of the Year in back-to-back years, named and awarded by the Prime Minister.

Curology is on a mission to make effective skincare accessible. Curology provides prescription skincare subscriptions formulated for each patient's skin and shipped directly to their door. - Established a new GM structure with P&L responsibility and led a team of 75, spanning Creative, Brand, Social, Content, Integrated Marketing, and Consumer Insights to help transition the company from a product-driven strategy to a brand-driven strategy. - Introduced the first brand vision and architecture, spearheaded Curology’s first foray into cultural leadership, performance & brand driven 360 campaigns, social relaunch, multiple innovative product launches, and improvements across UA activities. - 2Xed revenue to $250M ARR in 1.5 years, by streamlining creative, expanding GTM channels, capturing two distinct white spaces, and refocusing efforts to a full-funnel consumer approach.

Wonolo is empowering the in-demand workforce through an innovative app-based on-demand staffing marketplace. Wonolo is changing the way businesses find talent for their immediate labor needs by creating flexible opportunities for individuals to make extra income, learn new skills, and change their lives. - Founded, nurtured, and scaled Wonolo to a 9-digit ARR, $75M raised from top-tier investors (Sequoia, Bain Capital, etc), and most importantly, led an organization of 200+ employees who truly love working at Wonolo. Held roles as CBO, COO, and CEO during my time at Wonolo. - Developed and deployed Wonolo's brand strategy and architecture, a framework from which all team members brought to life our promise of Happy Workers are Better Workers. - Built and developed Creative, Communication, Product Marketing, Social, Insights, Brand, Growth, Content, CS, UA, and Demand Gen for both B2C and B2B. - Spearheaded spinout from Coca-Cola and successful Seed and Series A, B, and C. - Developed talent and promoted from within, building strong cohesive teams that live our mission and values.

Helped create what would become the Coca-Cola Founders program, an internal startup incubator that invested in people over ideas, from which we developed Wonolo. (see above).

- Led the development of strategy, brand architecture, and global Open Happiness campaign project delivery for brand Coca-Cola. Focus on driving brand love and brand value across 206 markets worldwide. - Selected as global marketing trainer for DNA: The Coca-Cola Way of Marketing, with a focus on Brand Strategy, Brand Growth Strategy, and Brand Vision and Architecture, developing curriculum and training top marketing talent around the world. - Developed Coca-Cola's first global Interactive Strategy, aligning brand strategy with the emerging digital channel. Strategy helped grow Facebook's largest brand page, establish a single global Coke.com presence, and build digital programs with participation from 100+ markets. - Created the Where Will Happiness Strike Next? platform, first brought to life by the Happiness Machine viral video. Won 20+ industry awards including a Gold Clio, redefined the way we look at content creation and deployment at the Coca-Cola Company, and help legitimize the Interactive Strategy for full market adoption. Personally asked to speak on this as case study at numerous brand & digital industry conferences. Named to the Top 10 of all Coke Ads ever. http://adage.com/article/news/enjoy-top-10-coca-cola-ads/227301/ - Responsible for Coca-Cola's product, package, and equipment innovation pipeline and activation. Expanded numerous innovation platforms and launched PlantBottle packaging, the world's first 100% recyclable and 30% plant-based PET, decreasing our carbon footprint and building our sustainability efforts. - Led global communication programs including the award-winning Christmas campaign run in over 100 countries. - Blackbelt Ignitor - one of 40 employees globally skilled and trained in creating impact through ideation and innovation for internal and external partners including Starwood, McDonalds, Dairy Queen, etc.

- Managed the Fanta portfolio in Japan, with responsibilities ranging from strategic development and brand planning to product /creative development and in-market marketing execution. - Strategically repositioned YoY declining Fanta brand with focus on retaining existing consumer base and recruiting new generation through consumer-relevant innovation. Delivered double digit volume growth and profitability and solidified a clear portfolio position alongside the Coca-Cola Trademark. Drove -Fanta Japan to the "Billion Dollar brands" ($1 billion in revenue) milestone in 2008. - Developed and successfully launched the world's first "shakable sparkling drink", FuruFuru Shaker, which created 5+ million cases of sales, more than 1 million new users, and was named the #1 new beverage of 2008 and the #19 most popular new product or service in 2008 by Nikkei BP. Personally named as one of "The 20 People You Need to Know" in 2009 by Nihon TV. - Led three person Fanta team, three agencies, and numerous project teams from 5-50+ members.