Udrive is a dynamic and innovative car sharing technology startup revolutionizing the way people commute. Our platform provides seamless and convenient access to shared vehicles, offering an eco-friendly and cost-effective alternative to traditional transportation methods. With a focus on sustainability, efficiency, and customer satisfaction, we are poised to disrupt the mobility industry and create lasting positive impact. Key Deliverables: Shaping the financial strategy and driving the overall financial health of the company. Collaborating closely with the executive team to support strategic decision-making, optimize capital allocation, and ensure operational excellence. - Develop and execute comprehensive financial plans, budgets, and forecasts to support business objectives and drive sustainable growth. - Oversee all aspects of financial reporting, including monthly, quarterly, and annual financial statements, ensuring accuracy, transparency, and compliance with regulatory requirements. - Provide strategic financial analysis and insights to the executive team, including profitability analysis, investment evaluation, and risk assessment. - Manage fundraising activities, including equity financing, debt financing, and strategic partnerships, to support expansion plans and capitalize on market opportunities. - Lead financial due diligence processes for potential mergers, acquisitions, and other strategic initiatives, ensuring thorough evaluation and risk mitigation. - Establish and maintain strong relationships with investors, lenders, and other external stakeholders, effectively communicating the company's financial performance and growth prospects. - Implement robust financial controls and procedures to safeguard company assets and ensure compliance with internal policies and external regulations. - Mentor and develop a high-performing finance team, fostering a culture of collaboration, accountability, and professional development.

Zenith is a niche innovative technology company that operates internationally with a focus on the GCC region and has established itself as a premium solution provider in the homeland security market, spanning the physical and digital security spheres. • Collaboration with the Executive team on the strategic vision, including fostering and cultivating stakeholder relationships as well as assisting in the development and negotiation of contracts. • Development of Zenith group’s growth prospects by studying economic trends and revenue opportunities; projecting acquisition and expansion prospects; analyzing organization’s operations; identifying opportunities for improvement, cost reduction, and systems enhancement; accumulating capital to fund expansion • Collaboration with the group CEO on new investor presentations and fundraising activities • Identification of acquisition and investment opportunities to support strategic growth plans

Financial Strategic Support: Explore profitable opportunities and work on the finance models to achieve organizational and growth objectives. Finance Functions: Design & implement systems & procedures for timely preparation & maintenance of statutory books of accounts and financial statements. Budget Management: Developed corporate budget, review the monthly variance and document reports to HQ; formulate and implement a budgetary control system. Conduct compliance reviews; Decision Support: Prepare cost and profitability projections to support pricing decisions; implement cost control measures for improvement in top-line and bottom-line. Observe implementation of solutions or remediation plans with business process owners, follow up audits and compile dashboard report on the status of audit issues identified Liaising and Coordination: Handle and liaise with group bankers, auditors, customers, legal and financial consultants, government institutes and other entities.

Leading the financial budgeting and forecasting process for Asia with annual revenue across four sites: £100 Million. Hedging for Project / Product Risk , Treasury Management Liaising with Banks for BG Issuance & LC Defined/ implemented effective accounting & internal control systems based on Corporate Accounting Policy & IFRS. Prepared executive board documents in support of the financials and presented the budget to the Head Quarters in UK Steered the business performance review, variance analysis, explained root cause and suggested appropriate solutions Balance sheet reviews and internal audit responsibility for the 4 sites.

Successfully managed the complete FP&A activities of the $175m businesses Managed and guided the cross functional team comprising of sales operations and marketing Analyst